What can I find in the Ads Count Per Platform?

What insights can I get from the “Ads Count Per Platform” ?

As a media buyer, I often wonder which platforms are best for targeting our audience. Meta offers a wide range of platforms, with Instagram and Facebook being the main ones. But what about Messenger? Messenger is a legitimate advertising platform.

For example, Samsung uses it to promote their products, while Apple seems to avoid experimenting there. Instead, Apple likely monitors Samsung’s activity—if Samsung increases its Messenger ads, Apple might follow. But they’ll first analyze what types of creatives Samsung uses, which products they advertise, and whether Messenger works best for specific items like watches. It’s a smart way to stay ahead, don’t you think?