What can I find in the Overview?
What insights can I get from the “Ads count” graph?
Keep an eye on what your competitors are doing every day and respond promptly. This helps you spot when they start promoting specific marketing campaigns like “Christmas.” You might find they’re starting much earlier than you, putting you at a disadvantage.
Additionally, you may notice they’re using a different approach, running a variety of ads for different audience groups, without necessarily spending more money.
Also it helps you decide when to test ads if you have a limited budget. Run experiments when your competitors’ activity is low to take advantage of lower CPM.
What insights can I get from the “Reach” graph?
It helps you, as a CMO, understand the budget needed to effectively compete and outperform others in the Meta ads ecosystem. It also provides flexibility to adjust your budget based on market conditions. If your competitors are spending less, you can reallocate funds to explore new platforms. On the other hand, if they significantly increase their ad spend, you can respond instantly by boosting your budget. This flexibility is essential for staying competitive in the ever-changing digital marketing landscape.
What insights can I get from the “Cost” graph?
Identify how much you vs competitors spend on the Meta ads in the specific time period.
To access this part, you need to provide the industry average CPM. Based on these numbers, we will forecast the competitors’ spend.
P.S. This is the only segment where we forecast data. So, beware that there could be some discrepancies.
