What can I find in the Ads Count Per Display Format?

What insights can I get from the “Ads count” graph?

Keep an eye on what your competitors are doing every day and respond promptly. This helps you spot when they start promoting specific marketing campaigns like “Christmas.” You might find they’re starting much earlier than you, putting you at a disadvantage.

Additionally, you may notice they’re using a different approach, running a variety of ads for different audience groups, without necessarily spending more money.

Also it helps you decide when to test ads if you have a limited budget. Run experiments when your competitors’ activity is low to take advantage of lower CPM.