What can I find in the Ads Experiment Length?

What insights can I get from the “Ads Experiment Length?

As a media buyer, I have a question how long should I run my ads or let my experiments run before changing them? This segment helps you understand how often your competitors update their creatives.

For example, Samsung typically runs ads for up to a week before making changes, while Xiaomi takes a different approach, often running their creatives for almost a month before updating them. This comparison highlights the varying strategies competitors use in ad experimentation