What can I find in the Content Distribution?

What should you do with the “Content Distribution by Tag”?

If your business has different product or service categories that you advertise, you can select those categories, and we’ll calculate the share of voice and reach for each one, comparing them with your competitors. This way, you can see which teams are falling behind and need more attention/investments.

In the example below, we can see four retail brands, each focusing on three main categories: food & beverage, home appliances, clothing. Lidl is leading in two categories—food & beverage and home appliances, but Rimi is leading in the clothing category. To become the leader in every category, Lidl should focus more on the clothing category.