Missing a chance to drive sales on such an occasion as Black Friday would be, undoubtedly, a huge miss to any business. So we’ve talked about how you can make an impressionable Black Friday campaign by collaborating with influencers and how to set your goals for Cyber Week endorsements. And now, we’re also adding some great examples of Black Friday campaigns from our own local market, Lithuania, done by brands in the last year.
The ideas here are still fresh, so this might be just the right place to get your inspiration for this year’s Black Friday influencer campaigns!
My Protein
My Protein, an online sports supplements and clothing store, chose a broad approach to get the message about their Black Friday deals out. From comedians like @pauldemiko to fashion icons like @karolinameschino to Instagram superstars like @naglimantas, they’ve collaborated with a wide range of influencers to share their message.
And it worked! Although sports supplements are usually associated with gym-goers and athletes, My Protein’s versatile product range and irresistible deals lured in plenty of new customers.
Now, although a broader approach doesn’t necessarily always work, with timing like Black Friday when people are more apt to spend, this strategy might prove to be one of the top ones.
Bote Bote
Bote Bote, an online beauty products store with a unique idea about beauty culture, chose to work with @ieva.macke for their last year’s Black Friday campaign. Since Bote Bote knew their own audiences are interested in beauty (obviously), fashion and often have families with kids, this creator (known for family-related and fashion-inspired content) was their primary choice to lead the campaign.
Her warm and authentic content resonated with her audiences, and even if they weren’t loyal Bote Bote’s customers, they probably became such after this campaign.
Pigu.lt
Pigu.lt, a retail giant, chose to aim their Black Friday endorsements at the younger audiences. And for that, they’ve collaborated with @jasnauskaite, who created fun videos checking all the trend boxes of the time. You can see one of them here.
As you might know, original content always wins attention, so Pigu.lt’s choice of creator oriented to video content was exactly what this campaign needed. Another thing you can see is that the endorsement in this video is quite a sneaky one (since you can only see Pigu.lt’s logos if you really look for it). We all know that Millennials and Gen Z’ers hate seeing obvious promotions pushing products or brands at their faces, right? And that’s another check why this collaboration is a great example of influencer marketing content!
Napsie
Quick, what images come to your mind when you think about mattresses? Probably something cozy, warm, and relaxing, right? Knowing this, mattress reseller Napsie decided to break the stereotypes and bring some comedy to their Black Friday campaign instead.
For that, they needed collaboration with a creator whose content is comedy-based, of course, so their choice of @pauldemiko was really no coincidence. And the video, which you can see here, has delivered the message, grabbed the attention, and, we bet – generated a fair share of sales.
Shipzee
Admit it – you wouldn’t mind having the latest and the greatest iPhone before anyone else does. Well, that’s the case with us, at least and Shipzee, a platform that allows you to buy from US-based stores with delivery straight to your home, knows this.
That’s why their choice of influencer campaign wasn’t exactly aimed at Black Friday shoppers but rather appealed to those who want to get their goodies before anyone else does. However, when you pair that idea with the knowledge that most of Christmas shopping is done during Cyber Week, the get-it-while-it’s-hot message truly solidifies in customers’ minds.
So, because Shipzee had a clear idea of campaign messaging, it allowed them to choose from a broad range of influencers and pair said influencers with products they knew would appeal to the creators’ audiences.
Newmood
You don’t always have to experiment with your influencer choices to reach your target audiences or get the message across; sometimes, going the tried-and-tested way yields the best results. And here’s a great example of that – Newmood apparel store and their collaboration with @ingazuolyte.
Newmood specializes in the trendiest fashion, and @ingazuolyte is a real IG fashion icon. So, a pairing that’s as sure shot as any. And again, Newmood’s endorsement is about style and fashion first and promotions second. This way, it grabs the attention of those fashion-centered who are genuinely looking to refresh their wardrobe and might be interested in a Black Friday sale.
Saulės Patalynė
Also taking a more traditional route last year was Saulės Patalynė – a brand that’s all about quality bedding. To get their message across and promote their Black Friday deals, the brand partnered up with @ieava.macke – an Instagram influencer who is all about family life and impeccable style.
This partnership spawned a series of eye-catching and aesthetic photos that were exactly on point for the brand’s image. And, of course, for the influencer’s followers!
See, it’s always a good idea to trust your creator; after all, they know their audience better than you do (in most cases, at least). This allows them to both translate the message your brand wants to tell and do it in such a way that’ll resonate with target audiences.
End Note
Although these excellent campaigns were aimed at our local market, Lithuania, you can still see global trends ruling their content. Comedy skits, attention-grabbing videos, and that fancy Instagram aesthetic will always be appealing to customers, so trust your creator in making the content. They definitely know the trends and their audiences the best!
And if this is your first influencer marketing campaign, give us a message – we can offer you the simplest and the most cost-effective way to launch it. Or send us a message if you’re looking to digitalize your business, cut marketing costs, and save some precious time.
