It’s tumultuous times in social media – user backlash, essential changes, and platforms altering their purpose seemingly unbeknownst to its users. So here’s what happened last week in short:
Instagram Explained the Recent Changes that Caused its Users to Create a Petition
Twitter Adds Explainers To Edited Embedded Tweets
Instagram Shares its Tips on Successful Influencer Collaborations
And
Pinterest Now Has Real-Time Analytics in its Mobile App
Instagram Explained the Recent Changes that Caused its Users to Create a Petition
Remember when we talked about users joining in for a petition demanding Instagram to stop trying to be TikTok? Well, once Kylie Jenner and Kim Kardashian joined the protesters, the demands were heard by Instagram’s chief. And the least he could do was to further explain the changes in everyone’s beloved app.
The key elements discussed in the video were these:
The full-screen feed turns out to be only in testing mode, and it is supposed to be all whacky until it is sorted out.
The shift to video is explained as an inevitable part of the app’s evolution, and the followers are assured that photos won’t disappear anywhere.
In-stream recommendations are explained as the best tool for creators to reach more audiences, but it’s still quite clear to us that this is an imitation of TikTok’s modus operandi.
So, even if the app’s users aren’t happy with the new changes, it seems they are here to stay, whether we like it or not.
Twitter Adds Explainers To Edited Embedded Tweets
Editing a Tweet has long been a huge no-no – alterations to such short text messages are supposed to wreak havoc and cause many misunderstandings.
However, it seems that now you can edit your Tweets, after all, but only the ones that have been embedded on third-party sites.
Such edited Tweets will now have a message either saying “There’s a new version of this Tweet” or “Last edited (date)” added to it. So, it seems that it isn’t as hard for Twitter to implement the edit button after all, and there’s a probability that such a button will be accessible to all Twitter users.
Instagram Shares its Tips on Successful Influencer Collaborations
Now, sharing tips isn’t something new coming from Instagram, but this time those tips come from Instagram’s own renowned creators. So, @luanndiez, @iamdsprings, and @markianb shared their tried and tested hacks for the best collaborations between brands and influencers.
They talk about multi-pronged approaches, letting creators shine by leveraging their insights and alignment of values. It truly is an eye-opening read, and you can check the full version right here.
Pinterest Now Has Real-Time Analytics in its Mobile App
Pinterest is still one of the lesser-used social media platforms for influencer marketing, but it is definitely on the up-and-coming. Pinterest’s team knows this and is implementing more and more invaluable marketing tools into their app. This time, they’ve introduced real-time analytics in their mobile app that lets you see your post’s performance at any given time.
Pinterest also thoroughly explains how these metrics work in their help center article. And once you figure out the awesome insights it gives for your social media influencer campaigns, use it for your own benefit.
That’s it for this week’s news – stay tuned as we bring you the latest, the greatest, and the most important happenings on social media platforms.
