This week’s social media news is all about (well, mostly) recapping the last year and predicting the trends for the next. Take a look:
Pinterest’s Own Trend Predictions For 2023
TikTok’s Top Clips, Creators, And Trends In 2022
and
LinkedIn’s New Audience Analytics Tools
Pinterest’s Own Trend Predictions For 2023
Pinterest has just published its annual ‘Pinterest Predicts’ overview, which looks at the latest emerging trends that are set to become even bigger over the coming year.
The Pinterest Predicts overview, which is now in its third year, is based on user behavior, such as saved Pins, created boards, and overall search activity. According to Pinterest, their overview is uniquely placed to predict the next big thing even before it happens. In fact, based on engagement volume, these predictions are at around 80% accuracy, which is indeed a pretty high number.
To make the overview easy to navigate, Pinterest has put their predictions into four categories – Fashion, Homes, Celebrations, and Wellbeing.
First – the Fashion front, where Pinterest predicts a total banishing of sweatpants and loungewear and a renaissance of tulle and lace, calling it ‘airy styles.’ Another emerging style is something called ‘Romcom Core’ which consists of slip dresses, tube tops, and cargo pants.
Second – the Home front. Now we’re not really able to explain what ‘Hipstoric’ or ‘weirdcore’ is, but they are both going to be pretty big in 2023. Take a look at the image below that should be descriptive of the cryptic terms Pinterest uses (or Pinterest users use):
Third – Celebrations, and this is where it starts to get pretty wild. According to Pinterest, people will be throwing lots and lots of pool parties for dogs in the upcoming year:
“Gen X and Baby Boomers are turning their attention to their fur babies and substituting kid-oriented gatherings with Pool pawties. Dogs diving! Puppers paddling! Barking belly flops! In 2023, pool parties will be for the dogs.”
Right.
And fourth – Wellbeing. Here, the ‘Primal movement’ is on the rise, as well as a greater focus on the postpartum period, dubbed as the ‘Fourth trimester.’ That’s for parents and non-parents alike.
If you were to check the whole overview, you’d find loads more details on these and other trends – it’s both an informative and really entertaining read. And if you’re looking at it from a business perspective, Pinterest allows you to filter the list by specific brand values to help brands better focus on key movements within each trend.
As we’ve mentioned in the beginning, these predictions are quite accurate in terms of rising interests becoming bigger trends, thus making them at least worth considering when planning your strategy for Pinterest next year. And not just Pinterest, of course!
TikTok’s Top Clips, Creators, And Trends In 2022
If we’ve ever been excited about a wrap-up, it’s this one by TikTok! TikTok’s fifth annual ‘Year on TikTok’ review isn’t only a nice opportunity to relive the best moments on the platform over the last year and figure out which creators, moments, and trends resonated with the most with the platform’s users.
As per TikTok:
“In 2022, we lived, we laughed, and we collectively agreed on our love of corn. Our global community entertained and inspired each other, elevating and celebrating self-expression by discovering, creating, and sharing content that captured our imaginations.”
TikTok’s Year in Review is separated into nine categories, so it would be easier for you to find what you are looking for. They are:
- FYFaves – the absolute winner video clips of the year.
- TikTok Taught Me – a category that highlights educational material, lessons, and how-to’s people found the most useful and relevant.
- The Playlist – this one is pretty self-explanatory and shows the most popular songs in the app in 2022.
- Only on TikTok – key TikTok trends.
- Breakthrough Stars – rising creators and celebrities.
- The Hitmakers – most popular artists.
- Uncovered Communities – dedicated to subcultures and niche communities thriving in the app.
- Eats on Repeat – most popular recipes and food trends.
- Loved by TikTok – the most popular products presented in the app.
Now, with such a hefty array of categories, you can find the trends and information needed to better understand the platform and its users. Yup, the report is absolutely worthy of your time.
So, want to guess which video was the most popular in 2022 in the US?
The top performer with over 300 million views was a video from @amauryguichon of him constructing a huge chocolate giraffe. Not what you expected, right?
The most popular video worldwide, though, was a bit strayed from the chocolate giraffe theme and was created by @ox_zung. The video shows some pretty exciting tricks, and maybe that’s why it became so popular.
The most popular videos (you’ll find the full list in the report) aren’t only there for entertainment but also give you tons of information on the platform’s usage and audience preferences. However, the top trends section might give you a bit more specific info.
Right, guess again – which trend was the most popular this year on the platform? How about Jiggle Jiggle, which gave loads of unsought-for fame for the legendary British journalist Louis Theroux which, we are sure, he relishes nevertheless.
The Jiggle Jiggle trend was the one that got most of the TikTokers participating in and sharing their own takes on the trend in their videos. Same as with the rest of the trend, which, again, you can find in the full report.
In fact, the participatory element of the platform is perhaps the main thing that propelled TikTok to such fame. Before, we had memes and watched funny cat videos on YouTube, which by no means allowed us to participate in but only to consume. However, once you enter the TikTok ecosystem, you’re part of the fun, too, with your own takes on trends and whatnot.
So, if you’re looking to grow your presence on TikTok, we suggest you look at these trends and learn from these precious insights.
Speaking about presence and marketing – here’s another thing for you to guess. What do you think was the most popular product recommended on the platform? Okay, that’s a hard one – it was this Food Chopper which was all the rage in 2022.
You’ll find the full list of the most recommended products on the report, and it is worth taking a look at these promotions, the hashtags they used, and how they were presented if you’re looking to promote your own products on the platform.
So, you get the gist here – if you want to gain knowledge on the workings of this app and what resonates with people there, you should absolutely check the report.
LinkedIn’s New Audience Analytics Tools
LinkedIn is on a positive streak to make the platform more insightful and friendlier to use. And with this latest announcement on some additional tools to help understand your audience, including your page or profile growth rates, it has expanded its tools package even further.
So, finally, you can check out your follower growth on LinkedIn, the same as you would on almost any other app. Needless to say, follower growth allows you to track your overall performance.
Here’s what LinkedIn has to say about it:
“In the ‘Audience’ tab, creators can now track their follower growth so they can understand and discover trends. This information can help them determine if a conversation topic, new visual format, or speaking opportunity may have influenced their follower growth, helping them inform their strategy moving forward.”
Follower growth is excellent in determining how well your content is resonating with your audience; however, don’t give in to following daily fluctuations. Best to stick to the broader picture, and if it shows your follower growth steadily climbing up, it means you’re on a good path.
Another thing that LinkedIn added is a new Demographics section which is quite unique to the platform. The stats here are not about age and gender like we are used to, but rather about job titles and companies, along with some other interesting info that provides platform-specific insights.
And lastly, in this new insight tools package is the option to check out your top-performing posts.
“Creators can now see up to three of their top-performing posts by either impressions or engagements over a selected date range. This provides a clear view of what resonates with your audience, so you can share more of what’s working.”
And if you want a bit more detailed look into your top-performing posts, you can download a review that will give you loads of interesting information.
In addition to the previous LinkedIn insight updates, you now have a range to measure and improve your LinkedIn content. Finally!
